Just wow! How epic is this!
Just a thought though, if Meta can make adverts this good, then they can start to make thier own games, outside of Horizen Worlds etc.
Then they wouldn't be in hot water with the US regulators of thier pursued purchase of Within Inc.
But, can you be all things at once? Probably not.
I personally dont agree with the regulators on this approach. As someone with a startup in XR myself, you take away the biggest possible exit route for your product if Meta are hogtied.
Heres there Reuters article that goes into more detail. Watch this space!